It’s good for business, good for your image and good for our community.

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Underwriting at community radio stations has been proven to be an effective way of marketing businesses. Is it the right move for your business? Here are some things to consider:

• Radio is the best medium for building name or brand awareness – it is pervasive (nearly everyone in the US still listens to radio during any given week) thereby being most effective in reaching a broad audience. It is subliminal (in a good way). Even when you are not actively listening, you are hearing information and it is being absorbed.
• The key to radio marketing is the frequency of your message – the more often it’s heard, the more effective it will be. Radio should be an integral part of any well-designed marketing plan.
• Whether listeners are tuned in at home, at work, or while driving in their cars, your on-air underwriting spots will reach thousands of listeners and shoppers located in: Port Townsend – Sequim – Port Angeles – Whidbey Island – San Juan Islands – Port Hadlock – Quilcene – Edmonds and even parts of Seattle; plus listeners from all over the world who stream live through this website.
• Our KPTZ audience are educated, creative, tech-savvy, active, discerning listeners, members, donors, and other underwriters who support a community radio station that offers consistent, high-quality independent radio programming.
• Perhaps the biggest reason underwriting works is positioning. By supporting KPTZ, you are making a statement about your business and how it fits into the listening community. A company’s support of community radio has a positive influence on the listener’s decision to purchase your products or services. When your business gives financial support to KPTZ, you are seen as part of our community radio family.
• You can target the placement of your on-air spots around specific music programs, community interest and news segments, time of day and/or a host of variety shows.
• And underwriting on KPTZ really is affordable.

Beyond thoughtful scheduled placement of your underwriting copy, KPTZ would also like to be a partner in promoting your business within our community through a number of available avenues, including presence on our website, social media opportunities, and announcements of any community events your business may offer.